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Monday, 11 November 2013

How to use the new YouTube now it's been tamed by Google+

Recently - last week actually, Google+ and YouTube eventually sprung the trap.

Google+ is a requirement to do anything at all on YouTube. It's an attempt to tame the wild west on the Internet.

I have always loved YouTube.
 

Statistics about YouTube

Viewership

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube – that's almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localised in 56 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
  • Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

YouTube Partner Programme

  • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  • Thousands of channels are making six figures a year

Monetisation

  • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day
  • YouTube is available on hundreds of millions of devices

Content ID

  • Content ID scans over 250 years of video every day
  • More than 4,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
  • We have more than 15 million reference files in our Content ID database; it's among the most comprehensive in the world
  • Content ID has generated hundreds of millions of dollars for partners
  • More than 120 million videos have been claimed by Content ID 
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Thats lots and lots and LOTS of Google+!

It took me a few days to get my own channel working properly after the shit hit the fan, The day YouTube died. People will be absolutely confused - specially us oldies. So I just uploaded a video for anyone to watch, on how to deal with the new YouTube.